PURA Beverage Co Risk Report

⚖️ Legal & Regulatory

Pura Beverage Co has faced some legal and regulatory challenges. Notably, tensions arose with accusations of brand duplication, which may indicate competitive friction and potential legal threats. Monitoring these disputes will be crucial to assess potential liabilities.

• Namita Thapar accused Shark Tank India pitchers of creating a Pura brand copy 🗓 2025-01-21, raising concerns about intellectual property.

📜 Innovation & R&D

Pura Beverage Co has been focusing on innovation, ensuring steady progression and market relevance. The company’s commitment to novel product development is evident through several recent product launches, which may position it well against competitors.

• Pura Beverages launched Pura Hydration 🗓 2023-12-06, diversifying its product line.
• Pura Soda aimed to expand internationally by listing on Amazon 🗓 2021-03-02.