Out of Home Advertising Association of America Risk Report

📜 Innovation & R&D

The Out of Home Advertising Association of America (OAAA) has shown a strong commitment to innovation in recent years. Notably, the industry has increasingly leaned into digital technologies and collaborations to maintain relevance and drive growth. This focus on innovation reflects a robust adaptation strategy in response to changing market demands and consumer behaviors.

• OAAA and Big Brothers Big Sisters of America partnered to develop the next generation of out-of-home talent, highlighting industry commitment on 🗓 2025-03-18.
• Digital out-of-home advertising has been recognized for surpassing other media in driving consumer favorability and action per a new study released on 🗓 2024-04-30.
• Recent reports highlight digital out-of-home's role in improving data and measurement capabilities, increasing its appeal to media agencies on 🗓 2024-06-06.

🏅 Awards & Recognition

The OAAA has demonstrated notable achievements through recognition and awards, which reflect its strong industry influence and public recognition. This success showcases the organization's quality and leadership within the advertising sector, further solidifying its reputation.

• Ferris State Graphic Design students repeated their dominance in OAAA competitions, illustrating the event's prestige on 🗓 2025-06-11.
• Ruby Juchau was honored as a Rising Star at the Global OOH Congress, underlining the industry's appreciation for emerging talents on 🗓 2025-06-09.