Maxxium UK Ltd Risk Report

🏗️ Operational & Business Continuity

The operational sector of Maxxium UK Ltd has experienced several important changes in recent years, affecting its business continuity. Notably, longstanding business associations and operations in certain regions have been concluded, reflecting a shift in strategic focus.

• 🌐 Beam Suntory announced on 🗓 March 22, 2024, that they, along with Edrington, intend to end their two-decade UK distribution partnership, which could have significant operational impacts.
• 🗓 July 20, 2022, saw the sale of Maxxium Russia, marking a strategic move away from operations in that region.
• Maxxium UK rebranded as Edrington-Beam Suntory on 🗓 March 7, 2018, and relocated its headquarters to Glasgow, indicating a major shift in its operational strategy.