Jumia Kenya Risk Report

🛡️ Financial & Liquidity

Jumia Kenya faces significant financial risks, highlighted by frequent changes in leadership and operational challenges. The firm continues to address these concerns actively while attempting to stabilize its business.

• Jumia Kenya has reported heavy losses, with reports on 🗓 April 12, 2023, mentioning losses amounting to KES 11 billion.
• Several strategic cutbacks, such as halting operations in South Africa and Tunisia 🗓 May 20, 2025, suggest efforts to mitigate financial strain.

⚖️ Legal & Regulatory

Jumia Kenya encounters ongoing legal and regulatory challenges primarily associated with counterfeit goods. The company is under pressure to enhance its compliance protocols.

• Regulatory pressures mounted when Jumia and Kilimall were named as major counterfeit sources in Kenya in a report published on 🗓 July 1, 2025.
• Jumia was further implicated in counterfeit goods dissemination through online platforms as highlighted by a report on 🗓 June 29, 2025.

👥 Labor & Workforce

Jumia Kenya’s workforce environment is in flux, with leadership turnover and job cuts marking their recent activities. Stability in leadership and improvement in workforce morale remain priorities for the company.

• Jumia Kenya experienced leadership changes, appointing Vinod Goel as CEO on 🗓 May 9, 2024.
• There were layoffs following the exit from the food delivery business, as reported on 🗓 February 15, 2024.

🏗️ Operational & Business Continuity

Operational challenges persist at Jumia Kenya due to strategic shifts and external pressures. These issues require robust interventions to ensure business continuity and growth.

• Jumia Kenya’s food delivery business closure led to logistics disruptions, which left drivers unpaid and jobless as of 🗓 April 4, 2024.
• On 🗓 December 14, 2023, challenges in maintaining their food delivery sector forced the company to cease it, reflecting deeper operational risks.