Greek National Tourism Organisation Risk Report

🏗️ Operational & Business Continuity

The Greek National Tourism Organization (GNTO) displays a robust commitment to maintaining operational and business continuity while managing potential challenges. This includes closing offices and strategic partnerships. The organization is actively working on digital innovations and promotional activities to maintain its global presence. Notably, the closure of a GNTO office in Spain signals strategic shifts in operations.

• GNTO office in Spain closed by ministerial decision 🗓 July 14, 2025.
• Greek tourism opens 2025 with over 10% growth in tourist arrivals 🗓 April 7, 2025.

📜 Innovation & R&D

The Greek National Tourism Organization is actively pursuing innovation and research as part of its strategic initiatives. They have partnered with organizations and platforms like Netflix to promote Greek tourism through creative and innovative campaigns. These initiatives reflect GNTO's commitment to embracing new technology and trends to enhance its global reach and influence.

• Greece and Netflix collaborate to showcase Greek tourism 🗓 July 11, 2025.
• The digital transformation of the GNTO begins 🗓 May 15, 2025.

🏅 Awards & Recognition

The Greek National Tourism Organization has earned recognition through several awards and achievements, underscoring its influence in the tourism sector. Being awarded titles such as the "Best European Destination," they demonstrate GNTO's strong standing in the industry and contribute positively to Greece's image as a premier travel destination.

• Greece named Best European Destination at the Telegraph Travel Awards 🗓 July 15, 2025.
• GNTO wins major Ermis Awards for Greece’s tourism campaign during Paris 2024 Olympics 🗓 February 3, 2025.