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FULLBEAUTY Brands Risk Report

Generated on July 16, 2025

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Risks

Summary

🛡️ Financial & Liquidity

Fullbeauty Brands has shown resilience in its financial operations, notably emerging swiftly from bankruptcy in the past. This indicates an ability to manage financial difficulties efficiently. However, historical bankruptcy filings suggest underlying financial vulnerabilities that need attention.

  • Fullbeauty filed for bankruptcy 🗓 2019-01-04, emerging in a record 24 hours.
  • Oaktree and Goldman Sachs gained control during the bankruptcy process 🗓 2019-01-03.
  • The company expected to file for Chapter 11 again 🗓 2019-01-04, highlighting periodic financial challenges.

⚖️ Legal & Regulatory

Fullbeauty Brands faces certain legal challenges, particularly in the realm of intellectual property related to its designs. This could impact its brand image and financial stability if not adequately addressed.

  • The company faced patent litigation over swimsuit styles 🗓 2024-04-10.
  • Accusations of infringement for swimwear designs also emerged 🗓 2024-04-12.

🏗️ Operational & Business Continuity

Operationally, Fullbeauty Brands has been active in expanding its brand portfolio, yet this aggressive acquisition strategy may present integration challenges and operational risks. The company's focus on size-inclusive brands aligns with market trends but requires sustainable management.

  • Fullbeauty acquired Dia & Co., a leader in the inclusive fashion marketplace 🗓 2024-04-03.
  • The company completed the acquisition of Avenue Stores 🗓 2024-06-19.

📜 Innovation & R&D

Fullbeauty Brands demonstrates a commitment to innovation through strategic partnerships and campaigns aimed at market expansion and inclusivity. This aligns with contemporary consumer demand for diversity in fashion.

  • Pop-star Meghan Trainor partnered with Fullbeauty Brands to amplify its size diversity initiatives 🗓 2025-07-09.
  • Meghan Trainor previously fronted Fullbeauty’s #OwnYourCurves campaign 🗓 2015-10-13.

Profile

Founded Year
1901
Social Media
Specialties
Style, comfort, fashion, fit, full-figured, home goods, lifestyle, men's apparel, men's big and tall, plus-sized, woman's apparel