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BetterBrand™ Risk Report

Generated on July 17, 2025

1

Risks

Summary

🛡️ Financial & Liquidity

Betterbrand™ has demonstrated financial prowess by raising significant funding and achieving remarkable valuations. The company's financial stability is further strengthened by attracting high-profile investors, which solidifies its growth prospects and market presence. This upward trajectory indicates a robust financial outlook for Betterbrand™.

  • Betterbrand™ secured a record $170 million valuation during its Series A funding round in 2023 🗓 June 21, 2023.
  • Multi-platinum, Grammy® Award-winning artist Anton Zaslavski (Zedd) invested in Betterbrand™, contributing to its financial strength 🗓 November 8, 2023.

📜 Innovation & R&D

Betterbrand™ is at the forefront of food technology innovation, as evidenced by its rapid international expansion and strategic product development. The appointment of a new head of product development underscores the company's commitment to innovation in its offerings. These steps position Betterbrand™ as a leader in the "grain-changing" food tech industry, with particular emphasis on healthier alternatives.

  • Betterbrand™ appointed Matthew McDonald as head of product development and innovation 🗓 November 24, 2021.
  • The company launched its innovative products at Whole Foods Market, marking a major retail debut 🗓 August 23, 2022.
  • Betterbrand™ announced its expansion into the UK market, highlighting ongoing international growth and innovation 🗓 October 3, 2023.

Profile

Founded Year
2021
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