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CGA - data, consultancy, research & insights Risk Report

Generated on July 16, 2025

1

Risks

Summary

🏗️ Operational & Business Continuity

CGA Strategy Ltd is actively adapting to the evolving landscape of the hospitality and market research industries. With the ongoing shifts in consumer behavior and market demands, the company is focusing on enhancing its research capabilities and insights to ensure seamless operational continuity. It remains proactive in understanding trends and consumer preferences to better serve its clients effectively.

  • On 🗓 February 10, 2025, CGA and NTIA published the "CGA and NTIA Monitor," highlighting the evolving dynamics of nighttime hospitality.
  • 🗓 August 23, 2023, saw the publication about the role of live music in the hospitality industry through NIQ, underscoring the growing importance of entertainment in business operations.
  • The need for pubs and bars to align with sustainability practices was emphasized as a priority for user engagement and retention strategies on 🗓 June 19, 2023.

📜 Innovation & R&D

CGA Strategy Ltd is at the forefront of employing innovative approaches in market research, using new insights and technology to stay ahead in the competitive landscape. Its efforts in innovation are primarily geared toward understanding and responding to shifts within the hospitality sector.

  • In a report from 🗓 July 24, 2023, the increasing consumer interest in beer cocktails was highlighted, reflecting changing consumption patterns and product innovation.
  • CGA's examination of the Vietnam Quán Nhậu channel dynamics on 🗓 August 15, 2023, demonstrates its capacity to explore new market insights rapidly.

🏅 Awards & Recognition

While there are no specific awards or recognitions listed for CGA Strategy Ltd, its innovative research and insights have garnered attention and influence within the market research and hospitality sectors. Such recognition underscores its role as a reputable data and consultancy firm.

  • On 🗓 June 7, 2022, CGA was acquired by NielsenIQ, a move that could be considered a recognition of its market-leading capabilities and influence. This acquisition is a significant milestone for CGA, further enhancing its operational scope.

News & Media

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Profile

Founded Year
1992
Social Media
Specialties
Bespoke On Trade Consultancy, Brand Index, Consumer Research, Outlet Index, drinks, eating out, hospitality, location and sales planning, market measurement, market research, out of home