Brightloom Risk Report

📜 Innovation & R&D

Brightloom has positioned itself as a pivotal player in the intersection of restaurant technology and consumer services. Through numerous strategic partnerships and rebranding efforts, they aim to merge traditional dining experiences with advanced technological platforms, enhancing customer engagement and operational efficiency.

• On 🗓 July 22, 2019, Brightloom announced a rebranding from Eatsa and a notable partnership with Starbucks to incorporate its technology, marking a strategic shift towards technological innovation within the dining industry.
• Brightloom secured an additional $15 million in funding 🗓 February 2, 2021, aimed at enhancing their predictive analytics capabilities to help e-commerce brands foresee customer purchasing behaviors.
• The company integrated its platform with the Toast system on 🗓 March 1, 2024, further expanding its technological footprint in the restaurant sector.
• Pizza Hut began testing Brightloom's innovative cubby shelves, a hallmark of its automated service approach, on 🗓 January 31, 2025.

🏅 Awards & Recognition

Brightloom's focus on innovation has not gone unnoticed within the industry. The company has earned accolades for its contributions to reshaping the dining landscape through technological advancements.

• On 🗓 March 8, 2022, Brightloom was recognized as one of the "10 Most Innovative Dining Companies of 2022" by Fast Company, highlighting its influence and leadership in the sector.