Adfenix Risk Report

🛡️ financial & liquidity

Adfenix has experienced significant financial movements recently, marked by a major rebranding and substantial investment, which highlights both potential growth and underlying financial activities. The company's transition reflects a broader strategy to capitalize on opportunities within the real estate tech sector.

• On 🗓 March 20, 2023, Adfenix announced a rebranding as Realforce.
• Realforce secured a 50 million SEK investment from prominent Swedish investors on 🗓 August 14, 2023.

📜 innovation & r&d

Adfenix is leveraging innovation to enhance its service suite, notably through the application of artificial intelligence in digital advertising for real estate, highlighting the company's commitment to technological advancement.

• Corcoran implemented an AI-driven social ad tool leveraging Adfenix technology on 🗓 August 2, 2019.
• The rebranding to Realforce on 🗓 March 20, 2023, is a strategic move to foster innovation in the company’s offerings.

🏗️ operational & business continuity

The rebranding of Adfenix to Realforce represents a strategic shift in the company's operational focus, aimed at expanding its influence in the real estate marketing arena by fortifying its market presence and streamlining operations.

• Adfenix revealed its rebranding strategy on 🗓 March 21, 2023.